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October 9, 2012

MICHIGAN 2013 ECONOMIC OUTLOOK RESULTS TO BE UNVEILED IN EARLY JANUARY

New Flagship Measurement Report

Being Compiled by Baker Strategy Group in Late 2012

70 Business, Nonprofit and Municipal Groups

Engaged In Extensive Research Process Across State

ANN ARBOR, MI, OCTOBER 5, 2012—The Michigan 2013 Economic Outlook Survey is a flagship report that will be issued the first week of January. The report will present perceptions of Michigan as a business-friendly state by business, nonprofit and municipal leaders across all 88 counties. The survey is driven by Ann Arbor’s Baker Strategy Group, a seasoned research and consulting firm, along with partnering firms CFI Group, Eiler Communications and MOVE Communications.

More than 70 associations across the state will be participating in this program, including the Detroit Economic Club, the Detroit Regional Chamber, the Grand Rapids Area Chamber, Michigan Manufacturers Association, Southwest Michigan First, the West Michigan Policy Forum, the Traverse City Area Chamber, and Lake Superior Community Partnership. While the program is similar to the survey Baker Strategy Group has conducted annually since 2009 for the Michigan Manufacturers’ Association, this effort has been expanded to include businesses across all industries, as well as nonprofits and municipalities throughout the state.

“This highly collaborative effort will generate a wealth of insight on Michigan’s outlook,” said David Baker, Managing Partner at Baker Strategy Group. “We will be capturing real-world opinions from more than 5,000 people in businesses, nonprofits and municipal government throughout the state. This is a rare opportunity to capture such a comprehensive statewide measure of Michigan’s prospects as viewed by men and women in these three key sectors of our economy.”

“The online survey will begin on November 12, after the election,” Baker explained. “This post-election start date is important because all federal, state, and local races will be over, and we will know where we stand on the six ballot proposals. Regardless of the outcome of the election, the question for us all will be, ‘What can we do going forward to build a better Michigan economy?’ The Michigan 2013 Economic Outlook Survey will help turn our attention to the common goal of strengthening the Michigan economy.”

Sandy K. Baruah, President and CEO of the Detroit Regional Chamber, is a supporter. “Michigan can really benefit from a survey of this breadth, and conducting it after the election is perfect timing. With a very competitive campaign season concluded, the information will be collected when it can positively impact Michigan’s reinvention,” Baruah said.

Rick Baker, CEO of the Grand Rapids Area Chamber, is also involved in the program. “What I really appreciate about the Michigan 2013 Economic Outlook Survey,” said Baker, “is its breadth and reach. Our Chamber represents 2,700 companies, and 80 percent of them are small businesses with 50 employees or less. This survey will help us get a good read on how our members view Michigan and the prospects for growth in 2013.”

Associations throughout Michigan will send survey email invitations to their members on November 12. The survey will remain open through December 7, with a final report distributed publicly on January 7, 2013.

“This program will be made possible by very generous companies and organizations,” said David. “We are still looking for potential Sponsors who want to take a leadership role in promoting Michigan as a business-friendly state. Our Sponsors will receive wide promotion and exposure throughout the state as a positive force for Michigan’s economic future.”

Potential sponsors and interested associations across Michigan should contact David Baker (734) 355-8232 or david@bakerstrategy.com. For more information on the Michigan Economic Outlook Survey, visit www.michigan2013.com.

PARTICIPATING ASSOCIATIONS

Alpena Area Chamber of Commerce

Ann Arbor/Ypsilanti Regional Chamber

Auburn Hills Chamber of Commerce

Barry County Chamber of Commerce

Bay Area Chamber of Commerce

Blue Water Area Chamber of Commerce

Boyne Area Chamber of Commerce

Cheboygan Area Chamber of Commerce

Clarkston Area Chamber of Commerce

Cobalt Community Research

Cornerstone Chamber of Commerce in Benton Harbor-St. Joseph

Dearborn Chamber of Commerce

Detroit Economic Club

Detroit Regional Chamber

Dickinson Area Partnership

Flint Area Chamber of Commerce

Ferndale Area Chamber of Commerce

Frankfort Elberta Chamber of Commerce

Freeland Chamber of Commerce

Genesee Regional Chamber

Gladwin County Chamber of Commerce

Grand Rapids Area Chamber of Commerce

Grayling Regional Chamber of Commerce

Grandville Jenison Chamber of Commerce

Greater Albion Chamber of Commerce

Greater Brighton Area Chamber of Commerce

Greater Farmington Area Chamber of Commerce

Greater Gratiot Development

Harbor Country Chamber of Commerce

Indian River Chamber of Commerce

Ionia Area Chamber of Commerce

Jackson County Chamber of Commerce

Jonesville Chamber of Commerce

Kalamazoo Regional Chamber of Commerce

Lake Superior Community Partnership

Lakewood Area Chamber of Commerce

Lansing Regional Chamber of Commerce

Ludington and Scottville Area Chamber of Commerce

Macomb County Chamber of Commerce

Marine City Chamber of Commerce

Mason Area Chamber of Commerce

Michigan Association of Regions

Michigan Manufacturers Association

Michigan West Coast Chamber of Commerce

Michigan Works! Association

Municipal Employees’ Retirement System of Michigan

Muskegon Lakeshore Chamber of Commerce

Newaygo Area Chamber of Commerce

Northville Chamber of Commerce

Oxford area Chamber of Commerce

Petoskey Chamber of Commerce

Royal Oak Chamber of Commerce

Saginaw County Chamber of Commerce

Sault Area Chamber of Commerce

Shiawassee Regional Chamber of Commerce

Small Business Association of Michigan

South Haven Area Chamber of Commerce

Southern Wayne County Regional Chamber

Southfield Area Chamber of Commerce

Southwest Michigan First

St. Charles Michigan Chamber of Commerce

Sterling Heights Regional Chamber of Commerce & Industry

The Right Place

Traverse City Area Chamber of Commerce

Troy Chamber of Commerce

West Michigan Policy Forum

White Lake Area Chamber of Commerce


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