NewS from travel michigan’s director, george zimmermann

Here are the top ten reasons why you should attend this year’s Pure Michigan Governor’s Conference on Tourism, April 14-16, at the Detroit Marriott at Renaissance Center:

 

#10.  National tourism expert Peter Yesawich will present his insights and the latest research on what is motivating consumers to travel and how you can attract more visitors to your destination or business.

 

#9.   Venture capitalist and best-selling author Josh Linkner will inspire you to boost the creativity of your enterprise to maximize your results.

 

#8.   Governor Rick Snyder will share his vision for expanding Pure Michigan marketing internationally, with much bigger programs in Canada and Europe and entering new markets in Asia.

 

#7.    Michigan State University will present the final tourism results for 2012 and their forecast for the Michigan tourism industry in 2013.

 

#6.     I will present the latest Pure Michigan advertising and image analysis, as well as the number of out-of-state trips to Michigan generated by the campaign last summer, the amount spent by those visitors at Michigan businesses, and the state’s return on investment on our 2012 advertising.

 

#5.   The Michigan Travel Commission will unveil the 2012-2017 Michigan Tourism Strategic Plan and the next steps to implement the plan’s goals and objectives.

 

#4.   Four tracks of relevant and interactive breakout sessions: Digital Marketing, Economic Development, Lodging, and Tourism.

 

#3.   Finalists for the $5,000 Pure Michigan Jump Start grant will present their out-of-the-box ideas for new Michigan tourism products, services and businesses.

 

#2.  The industry will honor our best with AAA, Stars of the Industry, Collaboration and Outstanding Achievement awards.

 

And the number one reason you should attend this year’s Pure Michigan Governor’s Conference on Tourism?

 

(drumroll)

 

#1.   The chance to network, brainstorm and collaborate with 1,000 of the best and brightest tourism innovators and business owners, state and local officials, economic developers and community leaders from across the state!

 

Click here for full conference details and to register today.

 

I look forward to seeing you in Detroit next month!

 

Safe travels always,
George


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